In 2023, when researching a product or service before buying or using it, around 70 percent of people in Austria said they used a search engine. Another popular way to find out about a product was either in-store or by reading reviews online.
November 2023
Austria
Autumn 2023
1,000 respondents
18-65 years
Computer-assisted web interviews (CAWI)
The question was phrased as follows: "Where do you research a product or service that you want to buy or use, regardless whether the purchase/use is to be made online or in store?" (in German "Wo informieren Sie sich über ein Produkt bzw. eine Dienstleistung, die Sie kaufen oder in Anspruch nehmen wollen, unabhängig davon, ob der Kauf/ die Inanspruchnahme online oder in einem Geschäft gemacht werden soll?")
Multiple answers were possible.
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Overview
Online retailers
Product categories
Online shoppers
Online shopping behavior
Payments, delivery, and returns
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
