During a survey conducted among marketers in Italy as of October 2023, approximately 24 percent of respondents agreed or totally agreed that the digital marketing strategy manager systematically collected feedback from all staff and throughout the organization. About 31 percent neither agreed nor disagreed, while 45 percent disagreed or totally disagreed.
Attitudes towards the role of management in B2B digital marketing strategies according to marketers in Italy as of October 2023
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Marketing Arena. (October 2, 2023). Attitudes towards the role of management in B2B digital marketing strategies according to marketers in Italy as of October 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1465740/management-b2b-digital-marketing-strategies-italy/
Marketing Arena. "Attitudes towards the role of management in B2B digital marketing strategies according to marketers in Italy as of October 2023." Chart. October 2, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1465740/management-b2b-digital-marketing-strategies-italy/
Marketing Arena. (2023). Attitudes towards the role of management in B2B digital marketing strategies according to marketers in Italy as of October 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1465740/management-b2b-digital-marketing-strategies-italy/
Marketing Arena. "Attitudes towards The Role of Management in B2b Digital Marketing Strategies According to Marketers in Italy as of October 2023." Statista, Statista Inc., 2 Oct 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1465740/management-b2b-digital-marketing-strategies-italy/
Marketing Arena, Attitudes towards the role of management in B2B digital marketing strategies according to marketers in Italy as of October 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1465740/management-b2b-digital-marketing-strategies-italy/ (last visited November 10, 2024)
Attitudes towards the role of management in B2B digital marketing strategies according to marketers in Italy as of October 2023 [Graph], Marketing Arena, October 2, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1465740/management-b2b-digital-marketing-strategies-italy/
