Common marketing use cases of AI in India 2023

Published by
Tanushree Basuroy,
Nov 9, 2024
In a 2023 survey of Indian marketers, creative optimization and consumer insights & analytics emerged as the popular AI use cases in marketing. Approximately 31 percent of respondents indicated that organizations were testing AI application for creative optimization, while over 20 percent reported scaling AI solutions for this purpose.

Popular marketing use cases of artificial intelligence in India in 2023

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Release date

November 2023

Region

India

Survey time period

October to November 2023

Number of respondents

107 respondents

Special properties

marketing professionals

Supplementary notes

Survey question: Please describe the specific marketing use cases where AI is currently explored or applied in your organization?

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Statistics on " Digital marketing in India "

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Global outlook

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Digital marketing overview

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B2C marketing

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AI in marketing

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Topics

Digital marketing in IndiaInfluencer marketing in IndiaAdvertising industry in IndiaDigital advertising in IndiaSocial media advertising in India
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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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