In a survey of marketers in India conducted in 2023, about 69 percent of respondents identified the main hurdle in AI inclusion and adoption in marketing was the lack of skill and training. Meanwhile, over 20 percent of respondents believed that AI is still too expensive to consider.
Leading challenges to artificial intelligence adoption in marketing in India in 2023
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MMA. (November 30, 2023). Leading challenges to artificial intelligence adoption in marketing in India in 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1465582/india-challenges-to-ai-adoption-in-marketing/
MMA. "Leading challenges to artificial intelligence adoption in marketing in India in 2023." Chart. November 30, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1465582/india-challenges-to-ai-adoption-in-marketing/
MMA. (2023). Leading challenges to artificial intelligence adoption in marketing in India in 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1465582/india-challenges-to-ai-adoption-in-marketing/
MMA. "Leading Challenges to Artificial Intelligence Adoption in Marketing in India in 2023." Statista, Statista Inc., 30 Nov 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1465582/india-challenges-to-ai-adoption-in-marketing/
MMA, Leading challenges to artificial intelligence adoption in marketing in India in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1465582/india-challenges-to-ai-adoption-in-marketing/ (last visited November 10, 2024)
Leading challenges to artificial intelligence adoption in marketing in India in 2023 [Graph], MMA, November 30, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1465582/india-challenges-to-ai-adoption-in-marketing/
