During a 2023 survey carried out among in-house and agency marketers from the United Kingdom (UK), 54 percent of respondents said they believed it was time that TV advertising got rid of gross rating points (GRPs). GRPs are a metric of TV advertising effectiveness and are used to measure the exposure of a TV ad campaigns.
Share of marketers who thought it was time that TV advertising should get rid of gross rating points (GRPs) in the United Kingdom (UK) as of September 2023
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AudienceXpress. (November 23, 2023). Share of marketers who thought it was time that TV advertising should get rid of gross rating points (GRPs) in the United Kingdom (UK) as of September 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1464405/marketers-get-rid-grps-uk/
AudienceXpress. "Share of marketers who thought it was time that TV advertising should get rid of gross rating points (GRPs) in the United Kingdom (UK) as of September 2023." Chart. November 23, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1464405/marketers-get-rid-grps-uk/
AudienceXpress. (2023). Share of marketers who thought it was time that TV advertising should get rid of gross rating points (GRPs) in the United Kingdom (UK) as of September 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1464405/marketers-get-rid-grps-uk/
AudienceXpress. "Share of Marketers Who Thought It Was Time That Tv Advertising Should Get Rid of Gross Rating Points (Grps) in The United Kingdom (Uk) as of September 2023." Statista, Statista Inc., 23 Nov 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1464405/marketers-get-rid-grps-uk/
AudienceXpress, Share of marketers who thought it was time that TV advertising should get rid of gross rating points (GRPs) in the United Kingdom (UK) as of September 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1464405/marketers-get-rid-grps-uk/ (last visited November 10, 2024)
Share of marketers who thought it was time that TV advertising should get rid of gross rating points (GRPs) in the United Kingdom (UK) as of September 2023 [Graph], AudienceXpress, November 23, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1464405/marketers-get-rid-grps-uk/
