Marketing objectives in the UK 2023

Published by Statista Research Department, May 16, 2024
During a 2023 survey carried out among in-house and agency marketers from the United Kingdom (UK), 69 percent of respondents stated that customer retention and loyalty was one of their leading marketing priorities. Growing revenue or market share ranked second, named by 61 percent of respondents.

Marketing priorities in the United Kingdom (UK) as of September 2023

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Sources

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Release date

November 2023

Region

United Kingdom

Survey time period

August and September 2023

Number of respondents

500*

Special properties

among agency and in-house marketers

Supplementary notes

* The survey was carried out among 500 marketers from Italy, Germany, France, Spain and the UK. A separate number for the UK was not provided.

The source does not provide the exact type of survey.

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