Movie content release strategies worldwide 2024
According to a survey done between December 2023 and January 2024, 83 percent of media insiders agreed with the statement that movies will be available on a premium VOD shortly after theaters. Similarly, 76 percent of respondents stated that windows between theaters and first pay premiere will be shorter. In contrast, over half of respondents disagreed with the thought that studios will increasingly release movies on direct-to-consumer SVOD services simultaneously with theaters.
