In 2023, L'Oréal recorded a gross merchandise volume (GMV) of around 10.88 billion yuan in China, the highest among leading beauty and cosmetic brands. On the list of the leading 20 brands in terms of GMV, there were 13 foreign brands and only seven domestic brands. However, domestic brands witnessed a significant year-over-year growth in general, with the GMV of Kans rocketing by over 120 percent in 2023.
Gross merchandise volume (GMV) of leading brands for beauty and cosmetic products in China in 2023
(in billion yuan)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
36Kr. (January 9, 2024). Gross merchandise volume (GMV) of leading brands for beauty and cosmetic products in China in 2023 (in billion yuan) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1463983/china-leading-cosmetic-company-gmv/
36Kr. "Gross merchandise volume (GMV) of leading brands for beauty and cosmetic products in China in 2023 (in billion yuan)." Chart. January 9, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1463983/china-leading-cosmetic-company-gmv/
36Kr. (2024). Gross merchandise volume (GMV) of leading brands for beauty and cosmetic products in China in 2023 (in billion yuan). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1463983/china-leading-cosmetic-company-gmv/
36Kr. "Gross Merchandise Volume (Gmv) of Leading Brands for Beauty and Cosmetic Products in China in 2023 (in Billion Yuan)." Statista, Statista Inc., 9 Jan 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1463983/china-leading-cosmetic-company-gmv/
36Kr, Gross merchandise volume (GMV) of leading brands for beauty and cosmetic products in China in 2023 (in billion yuan) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1463983/china-leading-cosmetic-company-gmv/ (last visited November 10, 2024)
Gross merchandise volume (GMV) of leading brands for beauty and cosmetic products in China in 2023 (in billion yuan) [Graph], 36Kr, January 9, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1463983/china-leading-cosmetic-company-gmv/
