E-commerce net sales of shein.se 2024

Shein.se is the Swedish website of the Chinese fast-fashion platform. Shein.se's e-commerce net sales grew from an estimated ten million to approximately 327 million U.S. dollars from 2018 to 2023. In 2024, the online sales of shein.se are forecast to reach 339 million U.S. dollars.

E-commerce net sales of shein.se from 2018 to 2024 (in million U.S. dollars)

Characteristic	First-party e-commerce net sales in million U.S. dollars
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Supplementary notes

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

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