Preferred addressable TV genres in India in 2023

Published by
Tanushree Basuroy,
Apr 17, 2024
In a 2023 survey on television consumption habits in India revealed that 56 percent of respondents preferred sports-related content on addressable TV. Action and adventure were the next leading TV genres, as indicated by more than half of the respondents.

Preferred addressable TV genres in India as of November 2023

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Release date

March 2024

Region

India

Survey time period

November 2023

Number of respondents

4,044 respondents

Method of interview

Online survey

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Statistics on " Connected TV in India "

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Overview

6

CTV market

3

Market leaders

6

Consumption trends

5

Advertising

5

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