For 2023, Instacart reported 871 million U.S. dollars in advertising and unspecified "other" revenue. A year earlier, the figure stood at 740 million U.S. dollars. That constitutes an annual growth rate of 18 percent. The company's ad platform Instacart Ads offers brands a variety of products such as sponsored products, coupons, or delivery promotions.
Advertising revenue of Instacart worldwide from 2019 to 2023
(in million U.S. dollars)
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Instacart. (February 13, 2024). Advertising revenue of Instacart worldwide from 2019 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1460823/instacart-ad-revenue/
Instacart. "Advertising revenue of Instacart worldwide from 2019 to 2023 (in million U.S. dollars)." Chart. February 13, 2024. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1460823/instacart-ad-revenue/
Instacart. (2024). Advertising revenue of Instacart worldwide from 2019 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1460823/instacart-ad-revenue/
Instacart. "Advertising Revenue of Instacart Worldwide from 2019 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 13 Feb 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1460823/instacart-ad-revenue/
Instacart, Advertising revenue of Instacart worldwide from 2019 to 2023 (in million U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1460823/instacart-ad-revenue/ (last visited November 13, 2024)
Advertising revenue of Instacart worldwide from 2019 to 2023 (in million U.S. dollars) [Graph], Instacart, February 13, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1460823/instacart-ad-revenue/