According to a survey on influencer marketing in 2023, the majority of the respondents stated that influencer marketing and brand marketing were the most effective marketing strategies for Boomers in India. However, influencer marketing had the least impact on Generation X, as indicated by 12 percent of the respondents.
Most effective marketing strategy in India in January 2023, by generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu. (June 2, 2023). Most effective marketing strategy in India in January 2023, by generation [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1460542/india-marketing-strategy-by-generation/
Dentsu. "Most effective marketing strategy in India in January 2023, by generation." Chart. June 2, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1460542/india-marketing-strategy-by-generation/
Dentsu. (2023). Most effective marketing strategy in India in January 2023, by generation. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1460542/india-marketing-strategy-by-generation/
Dentsu. "Most Effective Marketing Strategy in India in January 2023, by Generation." Statista, Statista Inc., 2 Jun 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1460542/india-marketing-strategy-by-generation/
Dentsu, Most effective marketing strategy in India in January 2023, by generation Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1460542/india-marketing-strategy-by-generation/ (last visited November 10, 2024)
Most effective marketing strategy in India in January 2023, by generation [Graph], Dentsu, June 2, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1460542/india-marketing-strategy-by-generation/
