According to a survey on television consumption habits across India in 2023, the majority of respondents consumed television content using smart TVs. Meanwhile, regular televisions and OTT boxes were the second most common devices used for television content consumption.
Devices used to consume television content in India as of November 2023
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GroupM. (March 8, 2024). Devices used to consume television content in India as of November 2023 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1460163/india-devices-used-to-consume-tv-content/
GroupM. "Devices used to consume television content in India as of November 2023." Chart. March 8, 2024. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1460163/india-devices-used-to-consume-tv-content/
GroupM. (2024). Devices used to consume television content in India as of November 2023. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1460163/india-devices-used-to-consume-tv-content/
GroupM. "Devices Used to Consume Television Content in India as of November 2023." Statista, Statista Inc., 8 Mar 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1460163/india-devices-used-to-consume-tv-content/
GroupM, Devices used to consume television content in India as of November 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1460163/india-devices-used-to-consume-tv-content/ (last visited November 13, 2024)
Devices used to consume television content in India as of November 2023 [Graph], GroupM, March 8, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1460163/india-devices-used-to-consume-tv-content/
