During a survey carried out among senior management and owners of marketing services businesses from the United Kingdom, 60 percent of respondents stated they believed artificial intelligence (AI) was an opportunity for their businesses. On the other hand, 12 percent did not view AI as an opportunity. Nearly one in three were undecided.
Share of marketers who viewed vs. did not view artificial intelligence (AI) as an opportunity for their business in the United Kingdom (UK) as of January 2024
among senior management and owners of marketing services businesses from UK-based companies
Supplementary notes
The source does not provide information about the type of survey used, the number of respondents, or the date of survey. The date used in the data set is the publication date.Â
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Moore Kingston Smith. (January 31, 2024). Share of marketers who viewed vs. did not view artificial intelligence (AI) as an opportunity for their business in the United Kingdom (UK) as of January 2024 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1459938/ai-opportunity-marketers-uk/
Moore Kingston Smith. "Share of marketers who viewed vs. did not view artificial intelligence (AI) as an opportunity for their business in the United Kingdom (UK) as of January 2024." Chart. January 31, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1459938/ai-opportunity-marketers-uk/
Moore Kingston Smith. (2024). Share of marketers who viewed vs. did not view artificial intelligence (AI) as an opportunity for their business in the United Kingdom (UK) as of January 2024. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1459938/ai-opportunity-marketers-uk/
Moore Kingston Smith. "Share of Marketers Who Viewed Vs. Did Not View Artificial Intelligence (Ai) as An Opportunity for Their Business in The United Kingdom (Uk) as of January 2024." Statista, Statista Inc., 31 Jan 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1459938/ai-opportunity-marketers-uk/
Moore Kingston Smith, Share of marketers who viewed vs. did not view artificial intelligence (AI) as an opportunity for their business in the United Kingdom (UK) as of January 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1459938/ai-opportunity-marketers-uk/ (last visited November 10, 2024)
Share of marketers who viewed vs. did not view artificial intelligence (AI) as an opportunity for their business in the United Kingdom (UK) as of January 2024 [Graph], Moore Kingston Smith, January 31, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1459938/ai-opportunity-marketers-uk/
