As of 2022, Amazon was the leading platform for search advertising in India, with a market revenue share of more than 50 percent. Google followed second, despite being the country's leading search engine. Paid search accounted for over 20 percent of India's digital ad expenditure.
Distribution of search advertising market revenue in India in 2022, by platform
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Statista. (March 27, 2024). Distribution of search advertising market revenue in India in 2022, by platform [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1459111/india-search-ad-market-revenue-by-platform
Statista. "Distribution of search advertising market revenue in India in 2022, by platform." Chart. March 27, 2024. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1459111/india-search-ad-market-revenue-by-platform
Statista. (2024). Distribution of search advertising market revenue in India in 2022, by platform. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1459111/india-search-ad-market-revenue-by-platform
Statista. "Distribution of Search Advertising Market Revenue in India in 2022, by Platform." Statista, Statista Inc., 27 Mar 2024, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1459111/india-search-ad-market-revenue-by-platform
Statista, Distribution of search advertising market revenue in India in 2022, by platform Statista, https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1459111/india-search-ad-market-revenue-by-platform (last visited September 20, 2024)
Distribution of search advertising market revenue in India in 2022, by platform [Graph], Statista, March 27, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/forecasts/1459111/india-search-ad-market-revenue-by-platform