As of 2023, the ad expenditure on CTVs in India accounted for 86 million dollars. With the fast-increasing adoption of CTVs in India, it was forecasted that CTV ad spend will increase fivefold by 2027.
Connected TV (CTV) advertising spending in India from 2021 to 2023, with estimates until 2027
(in million U.S. dollar)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
RIL. (August 5, 2023). Connected TV (CTV) advertising spending in India from 2021 to 2023, with estimates until 2027 (in million U.S. dollar) [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1458536/india-ctv-advertising-spending/
RIL. "Connected TV (CTV) advertising spending in India from 2021 to 2023, with estimates until 2027 (in million U.S. dollar)." Chart. August 5, 2023. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1458536/india-ctv-advertising-spending/
RIL. (2023). Connected TV (CTV) advertising spending in India from 2021 to 2023, with estimates until 2027 (in million U.S. dollar). Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1458536/india-ctv-advertising-spending/
RIL. "Connected Tv (Ctv) Advertising Spending in India from 2021 to 2023, with Estimates until 2027 (in Million U.S. Dollar)." Statista, Statista Inc., 5 Aug 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1458536/india-ctv-advertising-spending/
RIL, Connected TV (CTV) advertising spending in India from 2021 to 2023, with estimates until 2027 (in million U.S. dollar) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1458536/india-ctv-advertising-spending/ (last visited November 13, 2024)
Connected TV (CTV) advertising spending in India from 2021 to 2023, with estimates until 2027 (in million U.S. dollar) [Graph], RIL, August 5, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1458536/india-ctv-advertising-spending/
