As of early 2024, among the presented social networks, advertising on Instagram had the highest reach in Brazil, with over 89 percent among women. Meanwhile, among men, YouTube advertising reached nearly 78 percent.
Reach of social media advertising in Brazil as of January 2024, by platform and gender
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DataReportal, & We Are Social, & Meltwater. (February 21, 2024). Reach of social media advertising in Brazil as of January 2024, by platform and gender [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1458196/social-media-advertising-reach-gender-brazil/
DataReportal, und We Are Social, und Meltwater. "Reach of social media advertising in Brazil as of January 2024, by platform and gender." Chart. February 21, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1458196/social-media-advertising-reach-gender-brazil/
DataReportal, We Are Social, Meltwater. (2024). Reach of social media advertising in Brazil as of January 2024, by platform and gender. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1458196/social-media-advertising-reach-gender-brazil/
DataReportal, and We Are Social, and Meltwater. "Reach of Social Media Advertising in Brazil as of January 2024, by Platform and Gender." Statista, Statista Inc., 21 Feb 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1458196/social-media-advertising-reach-gender-brazil/
DataReportal & We Are Social & Meltwater, Reach of social media advertising in Brazil as of January 2024, by platform and gender Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1458196/social-media-advertising-reach-gender-brazil/ (last visited November 10, 2024)
Reach of social media advertising in Brazil as of January 2024, by platform and gender [Graph], DataReportal, & We Are Social, & Meltwater, February 21, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1458196/social-media-advertising-reach-gender-brazil/
