Despite not earning a salary for competing in their chosen sport, NIL deals allow student-athletes to make money from their personal brand. In the 2023/24 season, just over one third of NIL deals with female athletes were in college basketball.
Share of name, image and likeness sponsorship deals with female student athletes in the United States in the 2023/24 season, by sport
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SportsPro. (March 20, 2024). Share of name, image and likeness sponsorship deals with female student athletes in the United States in the 2023/24 season, by sport [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1458165/nil-deals-female-athletes/
SportsPro. "Share of name, image and likeness sponsorship deals with female student athletes in the United States in the 2023/24 season, by sport." Chart. March 20, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1458165/nil-deals-female-athletes/
SportsPro. (2024). Share of name, image and likeness sponsorship deals with female student athletes in the United States in the 2023/24 season, by sport. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1458165/nil-deals-female-athletes/
SportsPro. "Share of Name, Image and Likeness Sponsorship Deals with Female Student Athletes in The United States in The 2023/24 Season, by Sport." Statista, Statista Inc., 20 Mar 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1458165/nil-deals-female-athletes/
SportsPro, Share of name, image and likeness sponsorship deals with female student athletes in the United States in the 2023/24 season, by sport Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1458165/nil-deals-female-athletes/ (last visited November 10, 2024)
Share of name, image and likeness sponsorship deals with female student athletes in the United States in the 2023/24 season, by sport [Graph], SportsPro, March 20, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1458165/nil-deals-female-athletes/
