According to a 2023 survey conducted in Spain, the leading motivation for attending a live shopping session was the assurance of liking the purchased items, as reported by approximately six out of ten respondents. Additionally, nearly half of the surveyed individuals expressed a motivation to stay up-to-date on trends. However, Spanish consumers also highlighted several barriers to using this service. Half of the respondents indicated their reluctance to shop on social networks, with a similar percentage expressing distrust towards products sponsored by influencers.
Main usage drivers and barriers among those interested in attending a live shopping session in Spain in 2023
* 331 respondents interested in participating to a live shopping session.
** 513 respondents not interested in participating to a live shopping session.
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YouGov Spain. (May 8, 2023). Main usage drivers and barriers among those interested in attending a live shopping session in Spain in 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1457855/drivers-barriers-live-shopping-spain/
YouGov Spain. "Main usage drivers and barriers among those interested in attending a live shopping session in Spain in 2023." Chart. May 8, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1457855/drivers-barriers-live-shopping-spain/
YouGov Spain. (2023). Main usage drivers and barriers among those interested in attending a live shopping session in Spain in 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1457855/drivers-barriers-live-shopping-spain/
YouGov Spain. "Main Usage Drivers and Barriers among Those Interested in Attending a Live Shopping Session in Spain in 2023." Statista, Statista Inc., 8 May 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1457855/drivers-barriers-live-shopping-spain/
YouGov Spain, Main usage drivers and barriers among those interested in attending a live shopping session in Spain in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1457855/drivers-barriers-live-shopping-spain/ (last visited November 10, 2024)
Main usage drivers and barriers among those interested in attending a live shopping session in Spain in 2023 [Graph], YouGov Spain, May 8, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1457855/drivers-barriers-live-shopping-spain/
