During a July 2023 survey, it was found that Spotify dominated as the leading platform for music streaming among young Europeans. YouTube, both the free and premium versions, were slightly more popular among millennials than Gen Zs. Apple Music was used equally by 15 percent of millennials and Gen Zs.
Share of Gen Z and millennials using selected music streaming services in Europe as of July 2023
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Ypulse. (August 29, 2023). Share of Gen Z and millennials using selected music streaming services in Europe as of July 2023 [Graph]. In Statista. Retrieved September 19, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1456089/music-streaming-platform-use-europe/
Ypulse. "Share of Gen Z and millennials using selected music streaming services in Europe as of July 2023." Chart. August 29, 2023. Statista. Accessed September 19, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1456089/music-streaming-platform-use-europe/
Ypulse. (2023). Share of Gen Z and millennials using selected music streaming services in Europe as of July 2023. Statista. Statista Inc.. Accessed: September 19, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1456089/music-streaming-platform-use-europe/
Ypulse. "Share of Gen Z and Millennials Using Selected Music Streaming Services in Europe as of July 2023." Statista, Statista Inc., 29 Aug 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1456089/music-streaming-platform-use-europe/
Ypulse, Share of Gen Z and millennials using selected music streaming services in Europe as of July 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1456089/music-streaming-platform-use-europe/ (last visited September 19, 2024)
Share of Gen Z and millennials using selected music streaming services in Europe as of July 2023 [Graph], Ypulse, August 29, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1456089/music-streaming-platform-use-europe/