In the financial year 2023, the Indian government reported having spent approximately 329 million Indian rupees on outdoor publicity. This constituted only 13 percent of the ad spending in fiscal year 2019. The overall government ad expenditure on traditional media notably declined since the coronavirus pandemic.
Ad spending on outdoor publicity by the government of India in fiscal years 2019 and 2023
(in million Indian rupees)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The Hindu. (July 25, 2023). Ad spending on outdoor publicity by the government of India in fiscal years 2019 and 2023 (in million Indian rupees) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1455815/india-government-ad-spend-on-ooh-media/
The Hindu. "Ad spending on outdoor publicity by the government of India in fiscal years 2019 and 2023 (in million Indian rupees)." Chart. July 25, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1455815/india-government-ad-spend-on-ooh-media/
The Hindu. (2023). Ad spending on outdoor publicity by the government of India in fiscal years 2019 and 2023 (in million Indian rupees). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1455815/india-government-ad-spend-on-ooh-media/
The Hindu. "Ad Spending on Outdoor Publicity by The Government of India in Fiscal Years 2019 and 2023 (in Million Indian Rupees)." Statista, Statista Inc., 25 Jul 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1455815/india-government-ad-spend-on-ooh-media/
The Hindu, Ad spending on outdoor publicity by the government of India in fiscal years 2019 and 2023 (in million Indian rupees) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1455815/india-government-ad-spend-on-ooh-media/ (last visited November 10, 2024)
Ad spending on outdoor publicity by the government of India in fiscal years 2019 and 2023 (in million Indian rupees) [Graph], The Hindu, July 25, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1455815/india-government-ad-spend-on-ooh-media/
