During a 2023 survey of ad buyers from the United Kingdom, 29 percent of respondents said the necessity for more audience data was a driver of programmatic digital out-of-home (prDOOH) investment. A third of respondents said that always-on deals made available were a driver for such investments.
Needs driving programmatic digital out-of-home (prDOOH) investments in the United Kingdom (UK) as of October 2023
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VIOOH. (October 5, 2023). Needs driving programmatic digital out-of-home (prDOOH) investments in the United Kingdom (UK) as of October 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1455124/needs-drive-prdooh-investment-uk/
VIOOH. "Needs driving programmatic digital out-of-home (prDOOH) investments in the United Kingdom (UK) as of October 2023." Chart. October 5, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1455124/needs-drive-prdooh-investment-uk/
VIOOH. (2023). Needs driving programmatic digital out-of-home (prDOOH) investments in the United Kingdom (UK) as of October 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1455124/needs-drive-prdooh-investment-uk/
VIOOH. "Needs Driving Programmatic Digital Out-of-home (Prdooh) Investments in The United Kingdom (Uk) as of October 2023." Statista, Statista Inc., 5 Oct 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1455124/needs-drive-prdooh-investment-uk/
VIOOH, Needs driving programmatic digital out-of-home (prDOOH) investments in the United Kingdom (UK) as of October 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1455124/needs-drive-prdooh-investment-uk/ (last visited November 10, 2024)
Needs driving programmatic digital out-of-home (prDOOH) investments in the United Kingdom (UK) as of October 2023 [Graph], VIOOH, October 5, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1455124/needs-drive-prdooh-investment-uk/
