During a global survey among static out-of-home (OOH) media owners published in February 2024, nearly 56 percent of respondents chose additional OOH as one of their main business investment priorities in the following one to two years. The same share of interviewees mentioned the marketing and sales of the existing inventory. Another source forecast that traditional OOH ad spending worldwide will grow by nearly seven percent to almost 24 billion U.S. dollars in 2024.
Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory worldwide as of February 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Broadsign. (February 12, 2024). Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory worldwide as of February 2024 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1454271/business-investment-ooh-owners-worldwide/
Broadsign. "Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory worldwide as of February 2024." Chart. February 12, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1454271/business-investment-ooh-owners-worldwide/
Broadsign. (2024). Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory worldwide as of February 2024. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1454271/business-investment-ooh-owners-worldwide/
Broadsign. "Leading Business Investment Priorities in The next One to Two Years among Media Owners with Static Out-of-home (Ooh) Advertising Inventory Worldwide as of February 2024." Statista, Statista Inc., 12 Feb 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1454271/business-investment-ooh-owners-worldwide/
Broadsign, Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory worldwide as of February 2024 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1454271/business-investment-ooh-owners-worldwide/ (last visited November 10, 2024)
Leading business investment priorities in the next one to two years among media owners with static out-of-home (OOH) advertising inventory worldwide as of February 2024 [Graph], Broadsign, February 12, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1454271/business-investment-ooh-owners-worldwide/
