Online shoppers in selected countries worldwide 2024

Published by
Umair Bashir,
Mar 13, 2024
Comparing the online shoppers in selected countries worldwide, the highest share can be found in India with 98 percent of consumers falling into this category. Indonesia follows in the second place, while Morocco ends up at the bottom of the ranking.
Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

Share of online shoppers in 56 countries & territories worldwide, as of February 2024

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Source

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Number of respondents

449 to 10,046 respondents per country

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these items have you bought online in the past 12 months?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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