During a survey carried out in the last quarter of 2023, 51 percent of responding advertising and media agencies from France, Germany, and the United Kingdom stated that brand safe inventory across the open internet should be a key consideration for choosing a technology partner for retail media. An equal share named the option to use managed service.
Leading features of retail technology partners according to advertising/media agencies in Western Europe in 4th quarter 2023
The survey was carried out among respondents from France, Germany, and the United Kingdom. <br>The source does not provide a date of survey or information on the type of survey used.Â
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Criteo. (February 9, 2024). Leading features of retail technology partners according to advertising/media agencies in Western Europe in 4th quarter 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1452397/features-retail-media-technology-partner-agencies-europe/
Criteo. "Leading features of retail technology partners according to advertising/media agencies in Western Europe in 4th quarter 2023." Chart. February 9, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1452397/features-retail-media-technology-partner-agencies-europe/
Criteo. (2024). Leading features of retail technology partners according to advertising/media agencies in Western Europe in 4th quarter 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1452397/features-retail-media-technology-partner-agencies-europe/
Criteo. "Leading Features of Retail Technology Partners According to Advertising/Media Agencies in Western Europe in 4th Quarter 2023." Statista, Statista Inc., 9 Feb 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1452397/features-retail-media-technology-partner-agencies-europe/
Criteo, Leading features of retail technology partners according to advertising/media agencies in Western Europe in 4th quarter 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1452397/features-retail-media-technology-partner-agencies-europe/ (last visited November 10, 2024)
Leading features of retail technology partners according to advertising/media agencies in Western Europe in 4th quarter 2023 [Graph], Criteo, February 9, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1452397/features-retail-media-technology-partner-agencies-europe/
