During a survey carried out in the last quarter of 2023, 93 percent of responding retailers from the United States reported that their investment in a retail media offering had a somewhat positive or strong impact on their revenue. The share was lowest in Europe, with 82 percent.
Share of retailers reporting an uplift in revenue thanks to their investment in retail media worldwide in 4th quarter 2023, by region
The survey was carried out among respondents from Brazil, France, Germany, India, Japan, Singapore, South Korea, the United Kingdom, and the United States. The source does not provide a date of survey or information on the type of survey used.Â
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Criteo. (February 9, 2024). Share of retailers reporting an uplift in revenue thanks to their investment in retail media worldwide in 4th quarter 2023, by region [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1452362/retailer-revenue-retail-media/
Criteo. "Share of retailers reporting an uplift in revenue thanks to their investment in retail media worldwide in 4th quarter 2023, by region." Chart. February 9, 2024. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1452362/retailer-revenue-retail-media/
Criteo. (2024). Share of retailers reporting an uplift in revenue thanks to their investment in retail media worldwide in 4th quarter 2023, by region. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1452362/retailer-revenue-retail-media/
Criteo. "Share of Retailers Reporting An Uplift in Revenue Thanks to Their Investment in Retail Media Worldwide in 4th Quarter 2023, by Region." Statista, Statista Inc., 9 Feb 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1452362/retailer-revenue-retail-media/
Criteo, Share of retailers reporting an uplift in revenue thanks to their investment in retail media worldwide in 4th quarter 2023, by region Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1452362/retailer-revenue-retail-media/ (last visited September 20, 2024)
Share of retailers reporting an uplift in revenue thanks to their investment in retail media worldwide in 4th quarter 2023, by region [Graph], Criteo, February 9, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1452362/retailer-revenue-retail-media/
