During a 2023 survey carried out among publishers who said they were open to embedding product offerings on their pages, 36 percent named a potential revenue uplift as an important criterium in that matter; 22 percent said contextual relevance of the ads to the article or page in general would be important.
Criteria important for publishers who were open to embedding advertising on their webpages worldwide in 4th quarter 2023
among publishers who said they were open to embedding product offerings on their pages
Supplementary notes
The survey was carried out among respondents from Brazil, France, Germany, India, Japan, Singapore, South Korea, the United Kingdom, and the United States. The source does not provide a date of survey or information on the type of survey used.Â
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Criteo. (February 9, 2024). Criteria important for publishers who were open to embedding advertising on their webpages worldwide in 4th quarter 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1452327/factors-publish-embed-advertising-webpages/
Criteo. "Criteria important for publishers who were open to embedding advertising on their webpages worldwide in 4th quarter 2023." Chart. February 9, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1452327/factors-publish-embed-advertising-webpages/
Criteo. (2024). Criteria important for publishers who were open to embedding advertising on their webpages worldwide in 4th quarter 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1452327/factors-publish-embed-advertising-webpages/
Criteo. "Criteria Important for Publishers Who Were Open to Embedding Advertising on Their Webpages Worldwide in 4th Quarter 2023." Statista, Statista Inc., 9 Feb 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1452327/factors-publish-embed-advertising-webpages/
Criteo, Criteria important for publishers who were open to embedding advertising on their webpages worldwide in 4th quarter 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1452327/factors-publish-embed-advertising-webpages/ (last visited November 10, 2024)
Criteria important for publishers who were open to embedding advertising on their webpages worldwide in 4th quarter 2023 [Graph], Criteo, February 9, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1452327/factors-publish-embed-advertising-webpages/
