During an online 2023 survey in Europe, 38 percent of responding advertisers reported that, on average, the share of in-game ads in programmatic advertising budgets stood at over 60 percent. The respective share was 20 percent among agencies.
Share of retail media in programmatic advertising budgets in Europe as of August 2023, by stakeholder type
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IAB Europe. (November 23, 2023). Share of retail media in programmatic advertising budgets in Europe as of August 2023, by stakeholder type [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1451835/share-retail-media-programmatic-advertising-budgets-europe-stakeholder/
IAB Europe. "Share of retail media in programmatic advertising budgets in Europe as of August 2023, by stakeholder type." Chart. November 23, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1451835/share-retail-media-programmatic-advertising-budgets-europe-stakeholder/
IAB Europe. (2023). Share of retail media in programmatic advertising budgets in Europe as of August 2023, by stakeholder type. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1451835/share-retail-media-programmatic-advertising-budgets-europe-stakeholder/
IAB Europe. "Share of Retail Media in Programmatic Advertising Budgets in Europe as of August 2023, by Stakeholder Type." Statista, Statista Inc., 23 Nov 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1451835/share-retail-media-programmatic-advertising-budgets-europe-stakeholder/
IAB Europe, Share of retail media in programmatic advertising budgets in Europe as of August 2023, by stakeholder type Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1451835/share-retail-media-programmatic-advertising-budgets-europe-stakeholder/ (last visited November 10, 2024)
Share of retail media in programmatic advertising budgets in Europe as of August 2023, by stakeholder type [Graph], IAB Europe, November 23, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1451835/share-retail-media-programmatic-advertising-budgets-europe-stakeholder/