During a survey carried out in summer 2023, 24.4 percent of responding representatives of German online media agencies stated that they saw a change (an increase or a decrease) in offsite retail media spending. Roughly one in five saw a change in display and video onsite retail media ad spend.
Share of media agency professionals seeing a change in retail media advertising spending in Germany as of August 2023, by type
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BVDW (FOMA). (September 20, 2023). Share of media agency professionals seeing a change in retail media advertising spending in Germany as of August 2023, by type [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1450786/change-retail-media-type-germany/
BVDW (FOMA). "Share of media agency professionals seeing a change in retail media advertising spending in Germany as of August 2023, by type." Chart. September 20, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1450786/change-retail-media-type-germany/
BVDW (FOMA). (2023). Share of media agency professionals seeing a change in retail media advertising spending in Germany as of August 2023, by type. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1450786/change-retail-media-type-germany/
BVDW (FOMA). "Share of Media Agency Professionals Seeing a Change in Retail Media Advertising Spending in Germany as of August 2023, by Type." Statista, Statista Inc., 20 Sep 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1450786/change-retail-media-type-germany/
BVDW (FOMA), Share of media agency professionals seeing a change in retail media advertising spending in Germany as of August 2023, by type Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1450786/change-retail-media-type-germany/ (last visited November 10, 2024)
Share of media agency professionals seeing a change in retail media advertising spending in Germany as of August 2023, by type [Graph], BVDW (FOMA), September 20, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1450786/change-retail-media-type-germany/
