In a survey conducted in the United States in 2023, beer was the alcoholic beverages segment with the highest brand loyalty. Fifty-one percent of those who had purchased beer in the last month were loyal to a brand compared to just 41 percent of wine consumers.
Brand loyalty of alcoholic beverages in the United States in 2023, by segment
This question was phrased by the source as follows: "Thinking again of the most recent product you bought in each category, how loyal are you to each
brand?"
*
Base beer: 662
Base wine: 458
Base spirits: 558
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Provoke Insights. (July 14, 2023). Brand loyalty of alcoholic beverages in the United States in 2023, by segment [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1449015/alcoholic-brand-loyalty-by-segment-us/
Provoke Insights. "Brand loyalty of alcoholic beverages in the United States in 2023, by segment." Chart. July 14, 2023. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1449015/alcoholic-brand-loyalty-by-segment-us/
Provoke Insights. (2023). Brand loyalty of alcoholic beverages in the United States in 2023, by segment. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1449015/alcoholic-brand-loyalty-by-segment-us/
Provoke Insights. "Brand Loyalty of Alcoholic Beverages in The United States in 2023, by Segment." Statista, Statista Inc., 14 Jul 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1449015/alcoholic-brand-loyalty-by-segment-us/
Provoke Insights, Brand loyalty of alcoholic beverages in the United States in 2023, by segment Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1449015/alcoholic-brand-loyalty-by-segment-us/ (last visited November 13, 2024)
Brand loyalty of alcoholic beverages in the United States in 2023, by segment [Graph], Provoke Insights, July 14, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1449015/alcoholic-brand-loyalty-by-segment-us/
