During a 2023 survey carried out among U.S. brand and agency marketers, brand safety and reaching relevant audiences were named as leading challenges in connected TV (CTV) advertising. They were both named by 40 percent of respondents. Cost ranked second, mentioned by a third of the interviewed professionals.
Leading connected TV (CTV) advertising challenges according to marketers in the United States as of August 2023
The source does not provide information about the time the survey was carried out. The date provided in the data set is the publication date. <br>The source does not provide further information about the survey methodology.
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MNTN, & Digiday. (August 31, 2023). Leading connected TV (CTV) advertising challenges according to marketers in the United States as of August 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1448345/ctv-advertising-challenges/
MNTN, und Digiday. "Leading connected TV (CTV) advertising challenges according to marketers in the United States as of August 2023." Chart. August 31, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1448345/ctv-advertising-challenges/
MNTN, Digiday. (2023). Leading connected TV (CTV) advertising challenges according to marketers in the United States as of August 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1448345/ctv-advertising-challenges/
MNTN, and Digiday. "Leading Connected Tv (Ctv) Advertising Challenges According to Marketers in The United States as of August 2023." Statista, Statista Inc., 31 Aug 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1448345/ctv-advertising-challenges/
MNTN & Digiday, Leading connected TV (CTV) advertising challenges according to marketers in the United States as of August 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1448345/ctv-advertising-challenges/ (last visited November 10, 2024)
Leading connected TV (CTV) advertising challenges according to marketers in the United States as of August 2023 [Graph], MNTN, & Digiday, August 31, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1448345/ctv-advertising-challenges/
