According to Google's report on ad transparency, the Indian National Congress (INC) party spent most of its online advertising budget on Google ads in video form, amounting to 131 million Indian rupees between 2018 and 2024. This accounted for more than 90 percent of the overall ad spend during that period. The highest amount of ad expenditure was made towards the end of 2023, shortly before the national elections were to be contested in India in 2024.
Ad spending on Google Ads by the Indian National Congress party in India between 2018 and 2024, by format
(in million Indian rupees)
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Google. (January 22, 2024). Ad spending on Google Ads by the Indian National Congress party in India between 2018 and 2024, by format (in million Indian rupees) [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1448020/india-inc-party-online-ad-spend-by-format/
Google. "Ad spending on Google Ads by the Indian National Congress party in India between 2018 and 2024, by format (in million Indian rupees)." Chart. January 22, 2024. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1448020/india-inc-party-online-ad-spend-by-format/
Google. (2024). Ad spending on Google Ads by the Indian National Congress party in India between 2018 and 2024, by format (in million Indian rupees). Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1448020/india-inc-party-online-ad-spend-by-format/
Google. "Ad Spending on Google Ads by The Indian National Congress Party in India between 2018 and 2024, by Format (in Million Indian Rupees)." Statista, Statista Inc., 22 Jan 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1448020/india-inc-party-online-ad-spend-by-format/
Google, Ad spending on Google Ads by the Indian National Congress party in India between 2018 and 2024, by format (in million Indian rupees) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1448020/india-inc-party-online-ad-spend-by-format/ (last visited November 13, 2024)
Ad spending on Google Ads by the Indian National Congress party in India between 2018 and 2024, by format (in million Indian rupees) [Graph], Google, January 22, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1448020/india-inc-party-online-ad-spend-by-format/
