Digital retail media ad revenue of Magazine Luiza in Latin America 2022-2023

Published by
J. G. Navarro,
Jan 30, 2024
In 2023, Magazine Luiza – also known as Magalu, a retail chain headquartered in Franca, Brazil – generated an estimated 111 million U.S. dollars in digital retail media advertising revenue, up from little more than 94 million dollars a year earlier. That represents an annual increase of 16 percent. Mercado Libre, Amazon.com.br, Magalu, and Amazon.com.mx were among Latin America's leading e-commerce platforms by digital retail media ad revenue in 2023.

Digital retail media advertising revenue of Magazine Luiza in Latin America in 2022 and 2023 (in millions U.S. dollars)

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Release date

January 2024

Region

LAC

Survey time period

2022

Supplementary notes

* Forecast.

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Topics

Digital retail media advertising in Latin AmericaDigital retail media advertising in BrazilAdvertising in MexicoAdvertising in ChileAdvertising in Peru
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