As of 2022 ad expenditure on connected TV or CTV in India amounted to more than 50 million U.S. dollars. The trend was projected to follow an upwards trajectory over the next five years, with CTV ad spends almost touching 400 million U.S. dollars by 2027.
Connected TV refers to a television connected to the internet that allows consumers to stream content. It includes devices such as smart TVs or Amazon firesticks.
Advertising spending on connected TV in India from 2021 to 2022, with a forecast until 2027
(in million U.S. dollars)
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Finecast. (December 7, 2022). Advertising spending on connected TV in India from 2021 to 2022, with a forecast until 2027 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1447412/india-ctv-advertising-spends/
Finecast. "Advertising spending on connected TV in India from 2021 to 2022, with a forecast until 2027 (in million U.S. dollars)." Chart. December 7, 2022. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1447412/india-ctv-advertising-spends/
Finecast. (2022). Advertising spending on connected TV in India from 2021 to 2022, with a forecast until 2027 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1447412/india-ctv-advertising-spends/
Finecast. "Advertising Spending on Connected Tv in India from 2021 to 2022, with a Forecast until 2027 (in Million U.S. Dollars)." Statista, Statista Inc., 7 Dec 2022, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1447412/india-ctv-advertising-spends/
Finecast, Advertising spending on connected TV in India from 2021 to 2022, with a forecast until 2027 (in million U.S. dollars) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1447412/india-ctv-advertising-spends/ (last visited November 10, 2024)
Advertising spending on connected TV in India from 2021 to 2022, with a forecast until 2027 (in million U.S. dollars) [Graph], Finecast, December 7, 2022. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1447412/india-ctv-advertising-spends/
