According to survey results from July 2023, Italian consumers were the most prepared to purchase a car from a European brand among the countries considered, at 94 percent. On the other hand, 83 percent of respondents from the United Kingdom were prepared to buy a car from a European brand, which was the lowest share among the countries considered.
Share of respondents prepared to buy a car from a European brand in selected European countries, as of July 2023
North America, Belgium, Asia, France, Germany, Italy, Netherlands, Norway, Portugal, Spain, United Kingdom
Survey time period
June 28 to July 17, 2023
Number of respondents
9,400 respondents
Age group
18-65 years
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
Original survey question: "Would you be prepared to buy a car brand from Europe?"
The data displayed here is made of two subtotals. "Yes" comprises respondents having answered "Yes, definitely" and "Yes, probably" to the survey question. "No" represents respondents having answered "No, probably not" and "No, definitely not" to the survey question.
The quota approach was employed to ensure that the sample was representative of gender and age. 3,000 interviews were conducted in France and 800 in each of the other countries.
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Observatoire Cetelem. (October 17, 2023). Share of respondents prepared to buy a car from a European brand in selected European countries, as of July 2023 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1446519/share-of-european-respondents-prepared-to-buy-a-car-from-european-brand-by-country/
Observatoire Cetelem. "Share of respondents prepared to buy a car from a European brand in selected European countries, as of July 2023." Chart. October 17, 2023. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1446519/share-of-european-respondents-prepared-to-buy-a-car-from-european-brand-by-country/
Observatoire Cetelem. (2023). Share of respondents prepared to buy a car from a European brand in selected European countries, as of July 2023. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1446519/share-of-european-respondents-prepared-to-buy-a-car-from-european-brand-by-country/
Observatoire Cetelem. "Share of Respondents Prepared to Buy a Car from a European Brand in Selected European Countries, as of July 2023." Statista, Statista Inc., 17 Oct 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1446519/share-of-european-respondents-prepared-to-buy-a-car-from-european-brand-by-country/
Observatoire Cetelem, Share of respondents prepared to buy a car from a European brand in selected European countries, as of July 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1446519/share-of-european-respondents-prepared-to-buy-a-car-from-european-brand-by-country/ (last visited November 13, 2024)
Share of respondents prepared to buy a car from a European brand in selected European countries, as of July 2023 [Graph], Observatoire Cetelem, October 17, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1446519/share-of-european-respondents-prepared-to-buy-a-car-from-european-brand-by-country/
