According to survey results, 66 percent of Spanish and Italian respondents reported being prepared to buy a car from a brand from the United States. On the other hand, only 45 percent of French consumers were prepared to purchase a vehicle from a U.S. marque. This share was the lowest among all nine countries considered.
Share of respondents prepared to buy a car from a U.S. brand in selected European countries, as of July 2023
Belgium, France, Germany, Italy, Netherlands, Norway, Portugal, Spain, United Kingdom
Survey time period
June 28 to July 17, 2023
Number of respondents
9,400 respondents
Age group
18-65 years
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
Original survey question: "Would you be prepared to buy a car brand from the United States?"
The data displayed here is made of two subtotals. "Yes" comprises respondents having answered "Yes, definitely" and "Yes, probably" to the survey question. "No" represents respondents having answered "No, probably not" and "No, definitely not" to the survey question.
The quota approach was employed to ensure that the sample was representative of gender and age. 3,000 interviews were conducted in France and 800 in each of the other countries.
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Observatoire Cetelem. (October 17, 2023). Share of respondents prepared to buy a car from a U.S. brand in selected European countries, as of July 2023 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1446226/europe-share-of-consumers-prepared-to-buy-a-car-from-a-us-brand/
Observatoire Cetelem. "Share of respondents prepared to buy a car from a U.S. brand in selected European countries, as of July 2023." Chart. October 17, 2023. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1446226/europe-share-of-consumers-prepared-to-buy-a-car-from-a-us-brand/
Observatoire Cetelem. (2023). Share of respondents prepared to buy a car from a U.S. brand in selected European countries, as of July 2023. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1446226/europe-share-of-consumers-prepared-to-buy-a-car-from-a-us-brand/
Observatoire Cetelem. "Share of Respondents Prepared to Buy a Car from a U.S. Brand in Selected European Countries, as of July 2023." Statista, Statista Inc., 17 Oct 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1446226/europe-share-of-consumers-prepared-to-buy-a-car-from-a-us-brand/
Observatoire Cetelem, Share of respondents prepared to buy a car from a U.S. brand in selected European countries, as of July 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1446226/europe-share-of-consumers-prepared-to-buy-a-car-from-a-us-brand/ (last visited November 13, 2024)
Share of respondents prepared to buy a car from a U.S. brand in selected European countries, as of July 2023 [Graph], Observatoire Cetelem, October 17, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1446226/europe-share-of-consumers-prepared-to-buy-a-car-from-a-us-brand/
