Pokémon brand profile U.S. 2023

How high is the brand awareness of Pokémon in the United States?
When it comes to video game franchise players, brand awareness of Pokémon is at 88 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the IP's logo and the written brand name.

How popular is Pokémon in the United States?
In total, 27 percent of U.S. video game franchise players say they like Pokémon.

What is the gaming share of Pokémon in the United States?
All in all, 24 percent of video game franchise players in the United States play Pokémon.

What's the buzz around Pokémon in the United States?
In November 2023, about 21 percent of U.S. video game franchise players had heard about Pokémon in the media, on social media, or in advertising over the past three months.

Pokémon brand awareness, usage, popularity, and buzz among video game franchise players in the United States in 2023

Characteristic	Share of respondents
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Number of respondents

983 respondents

Age group

18-64 years

Special properties

respondents who play video game franchises

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to video game franchises, which of the following franchises do you like?
Brand usage: When it comes to video game franchises, which of the following franchises have you played in the past 2 years?
Brand buzz: Which of the following franchises have you noticed in the media, on social media, or in advertising in the past 3 months?

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