During a survey carried out in North America in late 2023, 44 percent of responding mobile gamers stated that they would continue their gameplay if they encountered ads. Roughly 16 percent would consider ceasing the play.
Attitudes towards ads with in free-to-play (F2P) mobile games among mobile gamers in North America as of October 2023
* Figure calculated by Statista based on data provided by the source.
The source does not provide further survey details. The date provided is the publication date.
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Mobile Marketing. (October 13, 2023). Attitudes towards ads with in free-to-play (F2P) mobile games among mobile gamers in North America as of October 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1445263/attitudes-ads-f2p-games-north-america/
Mobile Marketing. "Attitudes towards ads with in free-to-play (F2P) mobile games among mobile gamers in North America as of October 2023." Chart. October 13, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1445263/attitudes-ads-f2p-games-north-america/
Mobile Marketing. (2023). Attitudes towards ads with in free-to-play (F2P) mobile games among mobile gamers in North America as of October 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1445263/attitudes-ads-f2p-games-north-america/
Mobile Marketing. "Attitudes towards Ads with in Free-to-play (F2p) Mobile Games among Mobile Gamers in North America as of October 2023." Statista, Statista Inc., 13 Oct 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1445263/attitudes-ads-f2p-games-north-america/
Mobile Marketing, Attitudes towards ads with in free-to-play (F2P) mobile games among mobile gamers in North America as of October 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1445263/attitudes-ads-f2p-games-north-america/ (last visited November 10, 2024)
Attitudes towards ads with in free-to-play (F2P) mobile games among mobile gamers in North America as of October 2023 [Graph], Mobile Marketing, October 13, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1445263/attitudes-ads-f2p-games-north-america/
