A survey conducted in 2023 revealed that Gen Z consumers in the United States are heavily influenced by online user-generated content when deciding whether to purchase beauty products. Almost all the Gen Z survey respondents read ratings and reviews by fellow shoppers when considering buying beauty items. Customer photos and videos were also ranked as highly important factors, as well as customer Q&As.
Top factors that Gen Z online shoppers consider when making beauty purchases in the United States in 2023
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PowerReviews. (January 11, 2024). Top factors that Gen Z online shoppers consider when making beauty purchases in the United States in 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1441156/gen-z-online-beauty-purchase-factors-us/
PowerReviews. "Top factors that Gen Z online shoppers consider when making beauty purchases in the United States in 2023." Chart. January 11, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1441156/gen-z-online-beauty-purchase-factors-us/
PowerReviews. (2024). Top factors that Gen Z online shoppers consider when making beauty purchases in the United States in 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1441156/gen-z-online-beauty-purchase-factors-us/
PowerReviews. "Top Factors That Gen Z Online Shoppers Consider When Making Beauty Purchases in The United States in 2023." Statista, Statista Inc., 11 Jan 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1441156/gen-z-online-beauty-purchase-factors-us/
PowerReviews, Top factors that Gen Z online shoppers consider when making beauty purchases in the United States in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1441156/gen-z-online-beauty-purchase-factors-us/ (last visited November 10, 2024)
Top factors that Gen Z online shoppers consider when making beauty purchases in the United States in 2023 [Graph], PowerReviews, January 11, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1441156/gen-z-online-beauty-purchase-factors-us/
