During an April 2023 survey among adults in the United States, almost two-thirds (or 64 percent) of respondents said that they always or most of the time took action to avoid ads in free with-ad video service platforms such as YouTube. Live TV streaming services like Hulu Live and YouTube Live followed with a share of 53 percent.
Frequency with which adults avoided advertising in the United States as of April 2023, by selected medium
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MarketingCharts. (January 8, 2024). Frequency with which adults avoided advertising in the United States as of April 2023, by selected medium [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1441101/frequency-ad-avoidance-adults-united-states-medium/
MarketingCharts. "Frequency with which adults avoided advertising in the United States as of April 2023, by selected medium." Chart. January 8, 2024. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1441101/frequency-ad-avoidance-adults-united-states-medium/
MarketingCharts. (2024). Frequency with which adults avoided advertising in the United States as of April 2023, by selected medium. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1441101/frequency-ad-avoidance-adults-united-states-medium/
MarketingCharts. "Frequency with Which Adults Avoided Advertising in The United States as of April 2023, by Selected Medium." Statista, Statista Inc., 8 Jan 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1441101/frequency-ad-avoidance-adults-united-states-medium/
MarketingCharts, Frequency with which adults avoided advertising in the United States as of April 2023, by selected medium Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1441101/frequency-ad-avoidance-adults-united-states-medium/ (last visited November 10, 2024)
Frequency with which adults avoided advertising in the United States as of April 2023, by selected medium [Graph], MarketingCharts, January 8, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1441101/frequency-ad-avoidance-adults-united-states-medium/
