During the second quarter of 2023, approximately 35 percent of global Gen Z consumers made purchases of beauty products through online channels. When comparing nations, Swedish Gen Z consumers accounted for the largest proportion of online purchases for these products, at around 46 percent. Just 27 percent of Gen Z consumers in their neighboring country, Finland, opted for online shopping for beauty.
Share of global Gen Z consumers purchasing beauty products online in 2nd quarter 2023, by country
consumers who shop beauty products online on a monthly basis
Supplementary notes
Consumers participated in the survey in the following countries: the U.S., UK, Ireland, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, and Czechia, Greece. A minimum of 1,000 respondents participated from each country.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
The source does not provide a release date, the date used is that of last access.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Klarna. (January 10, 2024). Share of global Gen Z consumers purchasing beauty products online in 2nd quarter 2023, by country [Graph]. In Statista. Retrieved November 12, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1441018/beauty-products-online-shoppers-by-country-gen-z/
Klarna. "Share of global Gen Z consumers purchasing beauty products online in 2nd quarter 2023, by country." Chart. January 10, 2024. Statista. Accessed November 12, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1441018/beauty-products-online-shoppers-by-country-gen-z/
Klarna. (2024). Share of global Gen Z consumers purchasing beauty products online in 2nd quarter 2023, by country. Statista. Statista Inc.. Accessed: November 12, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1441018/beauty-products-online-shoppers-by-country-gen-z/
Klarna. "Share of Global Gen Z Consumers Purchasing Beauty Products Online in 2nd Quarter 2023, by Country." Statista, Statista Inc., 10 Jan 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1441018/beauty-products-online-shoppers-by-country-gen-z/
Klarna, Share of global Gen Z consumers purchasing beauty products online in 2nd quarter 2023, by country Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1441018/beauty-products-online-shoppers-by-country-gen-z/ (last visited November 12, 2024)
Share of global Gen Z consumers purchasing beauty products online in 2nd quarter 2023, by country [Graph], Klarna, January 10, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1441018/beauty-products-online-shoppers-by-country-gen-z/
