A survey in 2023 found that content creators have a significant impact on the sale of beauty products, both online and at brick-and-mortar retail establishments. Female Gen Z consumers in the U.S. are most affected by influencer recommendations, as around 83 percent of them purchased beauty and personal care items online because of content creators on social media platforms. In comparison, roughly 60 percent of the general population was influenced to purchase said products on the internet because of influencers.
Share of female shoppers purchasing beauty products from content creator recommendations online vs. in-store in the United States in 2023
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LTK. (January 10, 2024). Share of female shoppers purchasing beauty products from content creator recommendations online vs. in-store in the United States in 2023 [Graph]. In Statista. Retrieved November 12, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1440929/shoppers-buying-beauty-and-personal-care-creator-recommendations-us/
LTK. "Share of female shoppers purchasing beauty products from content creator recommendations online vs. in-store in the United States in 2023." Chart. January 10, 2024. Statista. Accessed November 12, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1440929/shoppers-buying-beauty-and-personal-care-creator-recommendations-us/
LTK. (2024). Share of female shoppers purchasing beauty products from content creator recommendations online vs. in-store in the United States in 2023. Statista. Statista Inc.. Accessed: November 12, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1440929/shoppers-buying-beauty-and-personal-care-creator-recommendations-us/
LTK. "Share of Female Shoppers Purchasing Beauty Products from Content Creator Recommendations Online Vs. In-store in The United States in 2023." Statista, Statista Inc., 10 Jan 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1440929/shoppers-buying-beauty-and-personal-care-creator-recommendations-us/
LTK, Share of female shoppers purchasing beauty products from content creator recommendations online vs. in-store in the United States in 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1440929/shoppers-buying-beauty-and-personal-care-creator-recommendations-us/ (last visited November 12, 2024)
Share of female shoppers purchasing beauty products from content creator recommendations online vs. in-store in the United States in 2023 [Graph], LTK, January 10, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1440929/shoppers-buying-beauty-and-personal-care-creator-recommendations-us/
