Facebook ranked as the leading social media platform driving personal care brand shoppers to retailers in the United Kingdom in 2023. Facebook accounted for around 93.4 percent of the share of purchase intent clicks. TikTok ranked second, with a 2.7 percent share of clicks. Purchase intent clicks refer to the amount of times a consumer has clicked through to a minimum of one retailer during one session.
Leading social media platforms for personal care e-commerce in the United Kingdom (UK) in 2023, by purchase intent clicks
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MikMak. (January 4, 2024). Leading social media platforms for personal care e-commerce in the United Kingdom (UK) in 2023, by purchase intent clicks [Graph]. In Statista. Retrieved September 19, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1440273/top-social-media-sites-for-personal-care-e-commerce-uk/
MikMak. "Leading social media platforms for personal care e-commerce in the United Kingdom (UK) in 2023, by purchase intent clicks." Chart. January 4, 2024. Statista. Accessed September 19, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1440273/top-social-media-sites-for-personal-care-e-commerce-uk/
MikMak. (2024). Leading social media platforms for personal care e-commerce in the United Kingdom (UK) in 2023, by purchase intent clicks. Statista. Statista Inc.. Accessed: September 19, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1440273/top-social-media-sites-for-personal-care-e-commerce-uk/
MikMak. "Leading Social Media Platforms for Personal Care E-commerce in The United Kingdom (Uk) in 2023, by Purchase Intent Clicks." Statista, Statista Inc., 4 Jan 2024, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1440273/top-social-media-sites-for-personal-care-e-commerce-uk/
MikMak, Leading social media platforms for personal care e-commerce in the United Kingdom (UK) in 2023, by purchase intent clicks Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1440273/top-social-media-sites-for-personal-care-e-commerce-uk/ (last visited September 19, 2024)
Leading social media platforms for personal care e-commerce in the United Kingdom (UK) in 2023, by purchase intent clicks [Graph], MikMak, January 4, 2024. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1440273/top-social-media-sites-for-personal-care-e-commerce-uk/