Preferred return method for online shopping in India November 2023

Published by A. Minhas, Jan 23, 2024
According to a Rakuten Insight survey on omnichannel retail conducted in November 2023, the majority of respondents favored pick up from home as their go-to return method while online shopping in India. Comparatively, 40 percent of consumers preferred in-store return for online shopping.

Preferred return method for online shopping in India as of November 2023

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Release date

December 2023

Region

India

Survey time period

November 9 to 30, 2023

Number of respondents

34,923 respondents

Age group

16 years and above

Special properties

13,411 female and 21,512 male respondents

Method of interview

Online survey

Supplementary notes

Survey question: "What is the preferred return method for a product purchased online?"

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