The top reason leading retail investors to choose to use a specific investment app in 2022 in the UK was brand reputation, with 18.1 percent of respondents noting the importance of this. Price or value was the second most compelling factor drawing investors into deciding to use a specific trading app.
Top factors leading retail investors to choose an investment app in the United Kingdom in 2022
From the sample, there were 45 different apps that participants use to invest. Respondents were 18 years or older with 30 percent of participants being female.
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Buzzfire. (February 28, 2023). Top factors leading retail investors to choose an investment app in the United Kingdom in 2022 [Graph]. In Statista. Retrieved November 13, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1430198/top-reason-leading-retail-investors-to-use-a-specific-investment-app-uk/
Buzzfire. "Top factors leading retail investors to choose an investment app in the United Kingdom in 2022." Chart. February 28, 2023. Statista. Accessed November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1430198/top-reason-leading-retail-investors-to-use-a-specific-investment-app-uk/
Buzzfire. (2023). Top factors leading retail investors to choose an investment app in the United Kingdom in 2022. Statista. Statista Inc.. Accessed: November 13, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1430198/top-reason-leading-retail-investors-to-use-a-specific-investment-app-uk/
Buzzfire. "Top Factors Leading Retail Investors to Choose An Investment App in The United Kingdom in 2022." Statista, Statista Inc., 28 Feb 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1430198/top-reason-leading-retail-investors-to-use-a-specific-investment-app-uk/
Buzzfire, Top factors leading retail investors to choose an investment app in the United Kingdom in 2022 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1430198/top-reason-leading-retail-investors-to-use-a-specific-investment-app-uk/ (last visited November 13, 2024)
Top factors leading retail investors to choose an investment app in the United Kingdom in 2022 [Graph], Buzzfire, February 28, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1430198/top-reason-leading-retail-investors-to-use-a-specific-investment-app-uk/
