As of October 2023, approximately 62 percent of direct-to-consumer (DTC) marketers surveyed worldwide pointed to data quality and accuracy as a cause of data-related challenges their teams faced in the past year. Data fragmentation across platforms and the high cost of technology or tech stack followed, mentioned by 61 and 56 percent of respondents, respectively. During the same study, digital ad expansion emerged as global marketers' top pick for DTC brands' greatest opportunities in 2024.
Leading causes of data-related challenges for direct-to-consumer (DTC) marketers worldwide as of October 2023
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Digiday. (October 26, 2023). Leading causes of data-related challenges for direct-to-consumer (DTC) marketers worldwide as of October 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1428219/data-challenges-dtc-brands-worldwide/
Digiday. "Leading causes of data-related challenges for direct-to-consumer (DTC) marketers worldwide as of October 2023." Chart. October 26, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1428219/data-challenges-dtc-brands-worldwide/
Digiday. (2023). Leading causes of data-related challenges for direct-to-consumer (DTC) marketers worldwide as of October 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1428219/data-challenges-dtc-brands-worldwide/
Digiday. "Leading Causes of Data-related Challenges for Direct-to-consumer (Dtc) Marketers Worldwide as of October 2023." Statista, Statista Inc., 26 Oct 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1428219/data-challenges-dtc-brands-worldwide/
Digiday, Leading causes of data-related challenges for direct-to-consumer (DTC) marketers worldwide as of October 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1428219/data-challenges-dtc-brands-worldwide/ (last visited November 10, 2024)
Leading causes of data-related challenges for direct-to-consumer (DTC) marketers worldwide as of October 2023 [Graph], Digiday, October 26, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1428219/data-challenges-dtc-brands-worldwide/
