As of October 2023, approximately nine out of 10 direct-to-consumer (DTC) marketers surveyed worldwide said the data their teams used was at least somewhat accurate. While eight percent described it as somewhat inaccurate, none of the respondents stated it was very inaccurate or not at all accurate. During the same study, digital ad expansion emerged as global marketers' top pick for DTC brands' greatest opportunities in 2024.
Perceived accuracy of data used by direct-to-consumer (DTC) marketers worldwide as of October 2023
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Digiday. (October 26, 2023). Perceived accuracy of data used by direct-to-consumer (DTC) marketers worldwide as of October 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1428218/accuracy-data-dtc-brands-worldwide/
Digiday. "Perceived accuracy of data used by direct-to-consumer (DTC) marketers worldwide as of October 2023." Chart. October 26, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1428218/accuracy-data-dtc-brands-worldwide/
Digiday. (2023). Perceived accuracy of data used by direct-to-consumer (DTC) marketers worldwide as of October 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1428218/accuracy-data-dtc-brands-worldwide/
Digiday. "Perceived Accuracy of Data Used by Direct-to-consumer (Dtc) Marketers Worldwide as of October 2023." Statista, Statista Inc., 26 Oct 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1428218/accuracy-data-dtc-brands-worldwide/
Digiday, Perceived accuracy of data used by direct-to-consumer (DTC) marketers worldwide as of October 2023 Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1428218/accuracy-data-dtc-brands-worldwide/ (last visited November 10, 2024)
Perceived accuracy of data used by direct-to-consumer (DTC) marketers worldwide as of October 2023 [Graph], Digiday, October 26, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1428218/accuracy-data-dtc-brands-worldwide/
