As of October 2023, around 46 percent of direct-to-consumer (DTC) marketers surveyed worldwide reported allocating between 41 and 60 percent of their marketing budgets to digital channels (including influencer partnerships, social media, search engines, and display ads). Meanwhile, 85 percent said they allocated between 21 and 40 percent of their budgets to in-store and/or out-of-home (OOH) activations. During the same study, digital ad expansion emerged as global marketers' top pick for DTC brands' greatest opportunities in 2024.
Marketing budget distribution among direct-to-consumer (DTC) marketers worldwide as of October 2023, by medium type
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Digiday. (October 26, 2023). Marketing budget distribution among direct-to-consumer (DTC) marketers worldwide as of October 2023, by medium type [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1428217/marketing-budget-share-dtc-brands-worldwide-medium-type/
Digiday. "Marketing budget distribution among direct-to-consumer (DTC) marketers worldwide as of October 2023, by medium type." Chart. October 26, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1428217/marketing-budget-share-dtc-brands-worldwide-medium-type/
Digiday. (2023). Marketing budget distribution among direct-to-consumer (DTC) marketers worldwide as of October 2023, by medium type. Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1428217/marketing-budget-share-dtc-brands-worldwide-medium-type/
Digiday. "Marketing Budget Distribution among Direct-to-consumer (Dtc) Marketers Worldwide as of October 2023, by Medium Type." Statista, Statista Inc., 26 Oct 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1428217/marketing-budget-share-dtc-brands-worldwide-medium-type/
Digiday, Marketing budget distribution among direct-to-consumer (DTC) marketers worldwide as of October 2023, by medium type Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1428217/marketing-budget-share-dtc-brands-worldwide-medium-type/ (last visited November 10, 2024)
Marketing budget distribution among direct-to-consumer (DTC) marketers worldwide as of October 2023, by medium type [Graph], Digiday, October 26, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1428217/marketing-budget-share-dtc-brands-worldwide-medium-type/
