As of December 2023, 86 percent of Vietnamese-developed mobile games available on the Google Play Store were monetized using in-app advertising. Across all selected Southeast Asian markets, so-called free-to-play (F2P) mobile games, which are monetized through in-app purchases or ads, were more common than paid games.
Share of monetization methods used in mobile games developed in Southeast Asia as of 2023, by country
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
42matters. (December 8, 2023). Share of monetization methods used in mobile games developed in Southeast Asia as of 2023, by country [Graph]. In Statista. Retrieved September 20, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1427901/sea-share-mobile-game-monetization-methods-by-country/
42matters. "Share of monetization methods used in mobile games developed in Southeast Asia as of 2023, by country." Chart. December 8, 2023. Statista. Accessed September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1427901/sea-share-mobile-game-monetization-methods-by-country/
42matters. (2023). Share of monetization methods used in mobile games developed in Southeast Asia as of 2023, by country. Statista. Statista Inc.. Accessed: September 20, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1427901/sea-share-mobile-game-monetization-methods-by-country/
42matters. "Share of Monetization Methods Used in Mobile Games Developed in Southeast Asia as of 2023, by Country." Statista, Statista Inc., 8 Dec 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1427901/sea-share-mobile-game-monetization-methods-by-country/
42matters, Share of monetization methods used in mobile games developed in Southeast Asia as of 2023, by country Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1427901/sea-share-mobile-game-monetization-methods-by-country/ (last visited September 20, 2024)
Share of monetization methods used in mobile games developed in Southeast Asia as of 2023, by country [Graph], 42matters, December 8, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1427901/sea-share-mobile-game-monetization-methods-by-country/