As of 2022, the indigenous platform MX Player was the leading video streaming app in India in terms of time spent with users spending up to six hours a month on average. It was closely followed by India's other major streaming platform, Disney+ Hotstar. Netflix was the only global brand to make it to the top three ranks.
Average monthly time spent on selected video over-the-top platforms in India in 2022
(in hours and minutes)
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exchange4media. (January 16, 2023). Average monthly time spent on selected video over-the-top platforms in India in 2022 (in hours and minutes) [Graph]. In Statista. Retrieved November 10, 2024, from https://www-statista-com.ezproxy.canberra.edu.au/statistics/1427534/india-time-spent-on-video-streaming-platforms/
exchange4media. "Average monthly time spent on selected video over-the-top platforms in India in 2022 (in hours and minutes)." Chart. January 16, 2023. Statista. Accessed November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1427534/india-time-spent-on-video-streaming-platforms/
exchange4media. (2023). Average monthly time spent on selected video over-the-top platforms in India in 2022 (in hours and minutes). Statista. Statista Inc.. Accessed: November 10, 2024. https://www-statista-com.ezproxy.canberra.edu.au/statistics/1427534/india-time-spent-on-video-streaming-platforms/
exchange4media. "Average Monthly Time Spent on Selected Video Over-the-top Platforms in India in 2022 (in Hours and Minutes)." Statista, Statista Inc., 16 Jan 2023, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1427534/india-time-spent-on-video-streaming-platforms/
exchange4media, Average monthly time spent on selected video over-the-top platforms in India in 2022 (in hours and minutes) Statista, https://www-statista-com.ezproxy.canberra.edu.au/statistics/1427534/india-time-spent-on-video-streaming-platforms/ (last visited November 10, 2024)
Average monthly time spent on selected video over-the-top platforms in India in 2022 (in hours and minutes) [Graph], exchange4media, January 16, 2023. [Online]. Available: https://www-statista-com.ezproxy.canberra.edu.au/statistics/1427534/india-time-spent-on-video-streaming-platforms/
